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Why do both McDonald's and KFC begin to pay attention to the promotion of freshly ground coffee?

Why do both McDonald's and KFC begin to pay attention to the promotion of freshly ground coffee?

Food and beverage does not leave home, stay in such a busy area, on the basis of eating more, of course I hope you drink more; on the basis of what you want to eat, of course I hope you can come when you want to drink. By introducing freshly ground coffee, a more expensive drink, it can naturally increase ARPU (per capita consumption) or attract more passenger flow. McDonald's McCoffee is an old brand (since 1993)

2015-06-24
Do you want to know how to get a cup of decaf?

Do you want to know how to get a cup of decaf?

Coffee is one of the three major drinks in the world and is loved by many people. The most distinctive ingredient in coffee is caffeine, but not everyone likes it. In terms of taste, it is the main source of bitterness of coffee; functionally, it is a nerve stimulant that can keep people in a state of excitement and affect sleep. In addition to caffeine, coffee contains thousands of ingredients, which can

2015-11-02
Are mixed beans mixed with different beans for brewing? is it the same concept as blending?

Are mixed beans mixed with different beans for brewing? is it the same concept as blending?

Do you want a bitter taste as strong as dirt or a sharper and more exciting feeling? Try adding some dried Ethiopian beans. Harar (Harald) is brighter, more fragrant, more fruity and more fermented. Sidamo will have an extraordinary sharp and irritating taste if it is deep baked, while light baking will have a fruity flavor. Djimma does not have much fruit.

2016-06-22
Want to know how to get a cup of decaf? Teach you to make a cup of decaffeinated coffee

Want to know how to get a cup of decaf? Teach you to make a cup of decaffeinated coffee

Coffee is one of the three biggest drinks in the world, and it is loved by many people. The most distinctive ingredient in coffee is caffeine, but not everyone likes it. In terms of taste, it is the main source of bitterness of coffee; functionally, it is a nerve stimulant that can keep people in a state of excitement and affect sleep. In addition to caffeine, coffee contains thousands of ingredients, which can form unique

2016-03-16
Advantages and disadvantages of Fine Ethiopian Coffee ceremony Coffee

Advantages and disadvantages of Fine Ethiopian Coffee ceremony Coffee

Sympathetic nerve stimulation, excitement, but have a negative effect on appetite, that is, appetite will be reduced, so drinking coffee before dinner will not want to eat. In addition, due to the stimulation of the stomach and the increase of gastric juice secretion, stimulating the empty stomach is disadvantageous to patients such as gastric ulcers. But drinking after a meal is helpful to digestion because the secretion of gastric juice will increase. So drinking after a meal is absolutely

2016-04-30
What kind of marketing strategy increases the performance of a cafe by 600%?

What kind of marketing strategy increases the performance of a cafe by 600%?

A coffee shop has not been very well run, the turnover is mediocre, but after that, the sales volume of the coffee shop has been increased by 600%. How can this be done? What kind of marketing strategy has made it change so much? First, tell the related merchants that if they spend more than 100 yuan here, they will give you a 100 yuan shopping card and a cup of coffee. Of course, this shopping card is a shopping card from the cafe.

2015-04-09
How do self-operated coffee shops compete with chain coffee shops

How do self-operated coffee shops compete with chain coffee shops

When you want to open a coffee shop and start your own business, the first choice you usually face is: is it better to join a chain? It's better to fight alone. Chain franchise system can provide many benefits, including strong brands, can save marketing budget; headquarters transfer a complete set of store opening technology, do not have to explore from scratch; joint purchase, can reduce the cost of raw materials, and so on. (1) to reduce the rent

2015-04-10
Ten steps to improve your sense of smell

Ten steps to improve your sense of smell

There may be many reasons why you want to improve your sense of smell. First of all, the sense of smell is closely related to your sense of taste. Try to hold your nose and taste the food! Smell is also a necessary skill to describe the aroma of wine, coffee, beer, or even tea. Generally speaking, you can smell the scent of flowers, or the scent of someone, or the subtle difference in the fallen leaves in autumn.

2014-08-08
Discussion on extraction area and time of Coffee

Discussion on extraction area and time of Coffee

In this article, I will talk about how to increase and decrease the amount of coffee at the theoretical level.

2015-03-11
Want to know how to get a cup of decaf?

Want to know how to get a cup of decaf?

Coffee is one of the three biggest drinks in the world, and it is loved by many people. The most distinctive ingredient in coffee is caffeine, but not everyone likes it. In terms of taste, it is the main source of bitterness of coffee; functionally, it is a nerve stimulant that can keep people in a state of excitement and affect sleep. In addition to caffeine, coffee contains thousands of ingredients, which can form unique

2015-10-28
Brazilian coffee bean exporters want to open up South Korean market

Brazilian coffee bean exporters want to open up South Korean market

It is reported that the number of coffee shops in South Korea rose to 15000 last year, nine times the number in 2006. Starbucks has 554 stores in South Korea.

2014-05-27
The basics of coffee tasting: ten steps to improve your sense of smell

The basics of coffee tasting: ten steps to improve your sense of smell

There may be many reasons why you want to improve your sense of smell. First of all, the sense of smell is closely related to your sense of taste. Try to hold your nose and taste the food! Smell is also a necessary skill to describe the aroma of wine, coffee, beer, or even tea. Generally speaking, you can smell the scent of flowers, or the scent of someone, or the subtle difference in the fallen leaves in autumn.

2015-01-19
Espresso extraction time and area the most standard time and pressure of espresso extraction

Espresso extraction time and area the most standard time and pressure of espresso extraction

In this article, I will talk about how to increase and decrease the amount of coffee at the theoretical level.

2016-01-18
Costa Rican coffee bean hanging ear coffee flavor

Costa Rican coffee bean hanging ear coffee flavor

Altitude has always been a problem for coffee growers. The higher the altitude, the better the coffee beans, not only because the higher altitude can increase the acidity of the coffee beans and thus increase the flavor, but also because the night temperature at the higher altitude is lower, which can make the trees grow slowly, thus making the coffee beans have a stronger flavor. In addition, due to the high altitude drop caused by sufficient rainfall, for coffee

2016-05-29
Starbucks, the most successful coffee shop in the world, increases its price to seize the desire of human nature.

Starbucks, the most successful coffee shop in the world, increases its price to seize the desire of human nature.

Founded in 1971, Starbucks is the world's largest coffee chain, with nearly 21300 stores in North America, South America, Europe, the Middle East and the Pacific. What are the secrets of human desire hidden in the world's most successful coffee shop? The summary is shown in the following picture. Let's talk about it slowly. 1. Cup volume + pricing product function point: add quantity 1 beat 3, but price

2016-07-29
How does Costa Rican coffee taste?

How does Costa Rican coffee taste?

Costa Rican coffee has full particles, ideal acidity and unique strong flavor. High-quality Costa Rican coffee is called extra hard beans, and this kind of coffee can grow at an altitude of more than 1500 meters. Altitude has always been a problem for coffee growers. The higher the altitude, the better the coffee beans, not only because higher altitude can increase the acidity of coffee beans and thus increase the flavor, but also by

2016-05-29
Learn the secret of coffee delicious and weight loss

Learn the secret of coffee delicious and weight loss

Want to lose weight, but more love coffee, some people say coffee can lose weight, and some people say weight loss can not drink coffee, in the end who should believe? Subconsciously believe the former statement, because completely unable to resist the taste of coffee. Whether it's instant coffee or freshly ground coffee; whether it's in a coffee shop or at home, it's a treat. Since it is enjoyment, nature cannot deprive you of your right to enjoy.

2015-08-01
Italian Coffee making course: explanation of extraction area and extraction time of Coffee Powder

Italian Coffee making course: explanation of extraction area and extraction time of Coffee Powder

There are several variables that can be adjusted for extraction, the two most important of which are extraction time and extraction area. In any way of cooking, these two variables are closely related and inseparable, and you can't change one variable without touching the other. Extraction time (Time) if you increase the contact time between water and coffee powder, more flavors will be extracted.

2015-12-22
Know the little secret of coffee delicious and lose weight

Know the little secret of coffee delicious and lose weight

Want to lose weight, but prefer coffee, some people say that drinking coffee can lose weight, others say you can't drink coffee to lose weight, who should you believe in the end? I subconsciously believed the former statement because I couldn't resist the taste of coffee at all. Whether it's instant coffee or freshly ground coffee; whether it's in a coffee shop or at home, it's a pleasure. Since it is enjoyment, naturally you can not be stripped of your rights.

2015-08-27
The composition skills of pulling flowers, the tips of perfect matching beans, Italian-style coffee.

The composition skills of pulling flowers, the tips of perfect matching beans, Italian-style coffee.

Clear lines in the beginning to enter the leaf graphics, the most difficult is how to show the lines clearly, often at the beginning can not easily grasp the lines because of the flow control. Stable flow control is the most important key to flower control, and it takes time to practice to be able to maintain the consistency of flow while swinging. In addition, the handling of steel cups will affect

2016-07-08
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